Analysis diagram of the status quo of sex underwear market

Quotation of sexy underwear market

Interest underwear is a special underwear designed for unique design, special materials, diverse styles, and designed for sex.Since the late 1970s, it has appeared in markets in Western Europe, North America and other markets. After nearly 40 years of development, it has become a huge market segment.According to market research companies forecast, the global sex lingerie market size will reach $ 4 billion in 2020.

Market demand continues to grow

With the improvement of global development, people’s requirements for sexual life have become higher and higher.In addition, the appearance of sexy underwear meets people’s pursuit of sexual life.Therefore, in terms of market demand, the sexy underwear market has shown a steady growth trend.

Challenge facing the market

Like other products, the sexy underwear market is also facing some challenges.Among them, the main problem is the acceptance of sexy underwear and the impact of traditional concepts.Due to the restrictions of national laws and regulations, in addition to a small number of countries and regions, most sexy underwear cannot be sold in public places such as shopping malls and supermarkets.Moreover, in traditional concepts, people have many prejudices about sexy underwear.

Market growth factor

The main factors of the growth of the sex underwear market are the development of new materials and the launch of innovative design.In terms of materials, new elastic fibers and soft fabrics make sexy underwear softer and more comfortable, and at the same time can meet the requirements of sex for it.In terms of design, sexy characteristics and details can make sexy underwear more charming.

The main distribution area of the market

At present, the main distribution areas of the sex underwear market are North America, Europe and Japan.Among them, the North American market accounts for 40%of the global sales of sexy underwear, the European market accounts for 35%, and the Japanese market accounts for 15%.In addition, countries such as Australia and New Zealand have gradually begun to occupy market share with the opening of consumers’ concepts.

High brand concentration

The sex underwear market, the brand concentration is high, the main brands include Victoria’s Secret, La Perla, Agent Provocateur, AUBADE, etc.These brands have a higher popularity and market share in the sexy underwear market, becoming the leader of the market.

Various popular styles

In the sexy underwear market, there are many popular styles.It is mainly divided into sexual erotic lingerie, adult sex lingerie and European and American sexy underwear.Among them, the sexy style is mainly black, focusing on the display of the curve; adult erotic underwear has increased interest through various decorations, and appropriately increases comfort. European and American sexy underwear is mainly embroidered and geometric patterns.

Market prospect analysis

Judging from the current market and development trend, the prospect of the sexy underwear market is worth looking forward to.The transformation of traditional concepts and the innovation of materials and design will bring huge driving forces to the development of the market.In the next few years, there will be a lot of room for development in the sex underwear market.

Market competition analysis

The competition in the sex underwear market is becoming increasingly fierce, and various brands are trying to push out the new, attracting more consumers’ attention.As a result, differentiated competition between brands is becoming increasingly fierce.This requires manufacturers and designers to find more innovative elements and novel design points in order to get more market share in the competition.

Market development trend

The development trend of the sexy underwear market is mainly manifested in three aspects: first, the sex underwear brand continues to enter the field of e -commerce and obtain market share through online traffic; second, the requirements of sexy underwear products are increasingUnderwear products have gradually penetrated into the public’s life through the promotion of niche.

my point of view

In my opinion, the development prospects of the sex underwear market are very optimistic.Although there are still some challenges in the market, with the change of national laws and regulations and traditional concepts, the sexy underwear market will grow rapidly.We should strengthen market research and innovate in terms of materials, design and marketing strategies to meet changing consumer needs.

If you want to learn more about sexy lingerie or purchase men’s or sexy women’s underwear, you can visit our official website: